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Google Beats Apple To Top Spot As World’s Most Valuable Brand

Google has been ranked as the world’s most valuable brand, a spot formerly occupied by iPhone manufacturers Apple.

According to The Global 500 research, Google’s value had jumped 24% in the past year while Apple’s dropped 27%, giving room for the search engine to take the number one spot. Google’s brand value is estimated at $109,470million while Apple is just behind at $107,141million.

The Global 500 research is compiled annually by business valuation company Brand Finance. The report looks at how much a firm’s brand is likely to be worth in terms of money and power over the coming months, based on categories including emotional connection, financial stability and sustainability.

Microsoft, Samsung and Facebook all made the top 10, clinching fifth, sixth and ninth places respectively.

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